DEARNFORD Lake will still be able to trade under its name, according to Tom Biggins, the Whitchurch county councillor who has trademarked ‘Dearnford’.
Mr Biggins says he is following the advice given in the Herald by North Shropshire MP Owen Paterson last week to provide the trademark row with Rob Bebbington – who own’s the lake – with an amicable outcome.
While reaffirming his belief there is confusion over the names of their properties, he has instructed his solicitors to draw up an agreement and insists this is a positive outcome to a controversial issue.
“Following through with my original proposal, I am prepared to give the go-ahead for the owners of ‘Dearnford Lake’ to use the name ‘Dearnford’ and ‘Lake’ together,” he said.
“The agreement means that the café and events business in Tilstock Road can continue to be known as ‘Dearnford Lake’.
“There has been considerable confusion over the names of our properties going back over the years, concerning ownership, business activity and location. Attempts to resolve this issue began in 2014, but have resulted in more confusion, instead of less.”
“Acting on the advice of our MP, Owen Paterson, I have resolved to sort out this matter positively and amicably.
“My understanding, via email, is that the owners are agreeable to changing their branding to ‘Dearnford Lake’.
“The outcome is a good one. It gives our properties the chance to have identities that are clearer and more distinct.
“Commercially speaking, it also provides the freedom for both our businesses to develop and grow in the future.”
Mr Biggins added that he hopes the positive outcome will allay the fears of residents about the change of name for Dearnford Lake.
Mr Bebbington confirmed he had received Mr Biggin’s approach.
He said: “I’m applying for the trademark of ‘Dearnford Lake’ and if Mr Biggins allows that, then the two businesses can happily co-exist together.
“But we can’t operate a business going forward with our neighbour allowing or not allowing us to use our name.”