It was the end of the road for Whitchurch's Gregory Ebbs in this year's series of The Apprentice when a bad cartoon saw the boys team lose and the town councillor hear the words 'You're Fired!' from Lord Alan Sugar.

Here's a run-through of what happened.

What happened in week three of BBC The Apprentice?

The latest instalment of the show saw the newly mixed-gender teams battle it out as they created a preschool cartoon aimed at two-to-four-year-olds.

Both sides had to pitch their ideas to industry experts with Team Affinity pitching an incomplete character and Team Apex depicting a sketchy storyline.

This week saw Team Apex lose with their Femi and Fay Cartoon and one of their own fired.

Whitchurch Herald:

Who was fired from BBC The Apprentice in week three?

Gregory Ebbs was fired from week three's episode of The Apprentice after his team's failure when creating and pitching a children's cartoon to industry experts.

Lord Sugar fired Gregory, saying that his decision was with "huge regret."

Ahead of joining the show, the local Liberal Democrat councillor who owns an antique marketplace said his willingness to try different things is one of his “biggest strengths”.

Adding: "I think I’ve got a really clear vision of what I want in the future and that is substantiated from having diverse experience in different fields and my willingness to try things that very few people will do.”

The Apprentice airs every Thursday from 9 pm on BBC One and BBC iPlayer.